7 Seo Tips from Making your Copy a Zero to a Hundred

1.Use Keywords That Your Readers Actually Use to Run Search Queries

Okay, almost every smart copywriter and marketer uses keywords in their content in order to give their content a SEO boost.

But where do most people look for keywords?

Google Keyword Planner! That’s right. A majority of marketers and copywriters use keyword planner to pick keywords for their brand content.

The Big Question: How should you find the best keywords that your users look for?

Simple! Search in general search and forums. Remember, you’ll need to search for words or phrases that your users actually tend to use around the topics you are writing for across various forums. For instance, let’s say you are writing on “Custom Logo Design Tips.” Then, before you publish your article, search for this topic on Google and skim through the first few search results.

There will be words or phrases that are common in all the searches. Use those in your post and see an increase in your traffic as well as your SEO ranking.

search-engine-lsi-keywords-suggestion

2. Emphasize on the Here and Now in Title, Description

A good title and its description with perfect keywords that focus on the present (action) will help you get more search engine traffic. Don’t ever make a mistake by not writing a description for the important pages of you site. They are helpful!

When a person searches for something in Google, they want answers quick. And if you use keywords that show action, activeness will obviously get you more clicks

3.Get More Shares for Your Content by Adding Call to Action Buttons

There are a million ways to get more shares for the content that you’re building. But what’s the easiest way to improve your content’s social share? It’s a call to action.

Adding a contextual call to action in your content adds immense value to it.

For example, by just adding a “click to tweet” within your post can help you guide your visitors to share a data point or a valuable of piece of information with other Twitteratis by a simple click. And these easy tweets can help you increase your outreach on social media tenfold

4. Use ‘Bucket Brigades’ to Increase Average Time Spent On Your Pages

We’re sure you already know that the more time a visitor spends on your site, more are your chances to rank higher on Google and other popular search engines.But did you know that if a visitor to your site tends to stick to your site for a longer time, Google treats your site as an authentic and credible source, thereby rewarding you with a boost in your search engine ranking?

But how do you make people stay on your site for longer time?

By adding “Bucket Brigades.”

The idea behind using “Bucket Brigades” is to save your visitors from getting bored and abandoning your site. These “bucket brigades” also add to the overall curiosity of your readers making them more and more time on your content.

google-bounce-rate-1

5.Make Your Subheadings More Interesting

One easy and quick way of making your subheading gripping is but adding advantages, statistics to it. Show the readers how a particular technique/content can benefit them

6.Try to Capture Attention of Your Readers with Catchy Headlines

What do you think of websites such as BuzzFeed and ViralNova? Well, while majority of content marketers hate them. However, we believe, that their headlines are worth reading.

7. Integrate Long Tail Keywords into Your Content

According to an article published in Yoast.com, it is much easier to rank for long tail keywords than for more common keywords. The more specific your keywords are, more will be the chances of readers turning into buyers.

Goto www.thewebsitecompany.com.au to find out more.

13 blog design tips for beginners

Blog design can be as simple as installing a theme and adding a few widgets.

But if you take your blog seriously and you want it to visually stand out, the first step is understanding the principles of design. Once you understand what makes a good blog design, you can work on it yourself or find and qualify a talented designer.

Here are 13 expert-level blog design tips that I’ve gathered from three years of being a freelance web designer.

1. Make Goal-Driven Design Decisions

The purpose of design is to get your website to convert towards your goals. That’s it. Everything else comes secondary.

How do you do that?

You need to have a visual hierarchy that leads to a call to action. In simpler terms, feature a headline or a series of headlines that end in a call to action. Then put this headline/call to action duo in the places that people see the most (i.e. top of homepage, top of sidebar, bottom of posts, etc.).

2. Use 2-3 Fonts, Max

At most, use one font for your logo, one for your headlines, and one for your body content.

Any more and your blog’ll look messy

3. Use 2-3 Colors, Max

Your blog should have a primary color, a shade of grey, and a call to action color.

The primary color is the first color you want people to see and the last color you want them to remember. For Hello Bar, it’s light blue.

The shade of grey will help you subtly emphasize and de-emphasize certain aspects of your design.

The call to action color will be used sparingly as, you guessed it, the color you want people to look for when they’re deciding what to do next. For Hello Bar, it’s orange.

4. Pick Perfectly Matching Color Schemes

Along with limiting your color scheme, your primary and call to action colors should complement one another.

To find scientifically matching color schemes, start with your primary color and find supplementary colors with a colour scheme generator.

5. Cherish Subtlety in Gradients, Shadows, and Textures

Web design is like makeup, less is more. With your gradients, shadows, and textures, make them so subtle that you have to look closely to tell that they’re there.

Subconsciously, you’ll notice that it looks good. But you’ll have to take a closer look to realize why.

6. Design with CSS

The process of taking a design and putting it on your website is more complicated than you’d think. In essence, you take the images from your Photoshop file and set them as the background of certain areas with HTML and CSS.

If you have lots of intricate background areas, then this means that you website will need to load lots of images which will lengthen your loading time.

One way to get around this is to design the simple details with CSS. Here are a number of design elements you can add with CSS:

  • Borders – {border: 1px dashed #CCC;}
  • Frames – {border: 1px solid #CCC; padding: 1px;}
  • Text Shadows – {text-shadow: 1px 1px 1px #CCC;}
  • Box Shadows – {box-shadow: 10px 10px 5px #CCC;}
  • Rounded Corners – {border-radius: 5px;}

You can also use CSS to create gradients, transitions, animations, font-faces, etc., but these start to get complicated and don’t show up in older browsers.

7. Speed Up Your Design with Small, Repeating, Background Images

If you use images to create your backgrounds, make them as small as you can so that they load faster. Then use CSS to make theme repeat-x/repeat-y.

8. Apply Global Light Angles for Gradients and Shadows

A common goal with art is to make it seem as life-like as possible. Web design is no different. One way to do that is to maintain a global light angle across all gradients and shadows.

Think about it. If the sun is shining on a table full of buttons and raised letters, they’re all going to have the exact same gradient-effects and shadows

9. Embrace White Space

Aside from effectively using padding and margins, the best way to embrace white space is to simply get rid of everything that doesn’t contribute towards accomplishing your goals.

Do you really need that tag cloud? No, you don’t. Nobody uses those.

10. Separate with 1-Pixel Borders

Borders help to clean up your design and to visually separate different sections. Use 1-pixel borders because they’re clean and crisp.

11. Implement Grid-Based Alignment

Whether or not you use the 960 grid, the different sections, parts, and text blocks in your design need to line up vertically.

12. Implement Subhead Hierarchies in Your Content

If you want to communicate a series of thoughts or a process (i.e. a blog post), use subhead hierarchies coupled with short body copy to make it easy to move down the page.

From a design standpoint, subheads break up the content but they also make it scannable and easier to consume.

 

 

13. Maintain Consistency in Your Calls to Action

My final tip for you is to maintain a consistent design in your call-to-action buttons. This helps people find what they’re looking for. Plus, if they see the same button three times on a page, they’ll notice it and think, “I should probably click that.”